Launch plan
For a new product, service, store or season. We plan six weeks around your launch date: what goes out, where, with which message and who is responsible for each task.
What you get
A six-week plan from pre-launch to post-launch: channels, messages, budget split and owners. Best for: teams with a launch date in the next one to three months.
Six-week timeline
Channel plan
Message by stage
Budget split
Task checklist
Risk list
How it runs
What we need from you
No meetings. A written brief and a few links or files.
What the brief asks for
- What you are launching and the date
- Your budget and team
- Your audience and existing channels
Is this right for you?
It is worth checking before you pay. If you are in the second column, email us and we will suggest something that fits better.
- You have a date and no plan
- Several people need to know what to do and when
- You have a budget, even a small one
- The launch is less than two weeks away
- You need an agency to execute everything
What it costs
$347 USD, paid once. No subscription, no hourly billing and no extra charge for the revision rounds listed above.
Not included:
- Running the launch or the ads
- Design and video production
It is also part of the Launch Ready bundle ($797 for 5 deliverables).
Want to see the format first? Read the six-week launch plan for a freelancer bookkeeping app, written for a fictional brand.
Full refund within 7 days of payment, for any reason. See the Refund Policy and Delivery Policy.
Not sure this is the right one?
Email us two sentences about the problem. We reply within 2 business days with the deliverable that fits, or tell you honestly that none of ours does.
Common questions
About the Launch Plan.
We email your brief form within 1 business day of payment. The 7 business days to your first draft count from the day we receive your complete brief and anything it asks for.
One consolidated list of comments on a draft, sent in one email. We send the revised version within 3 business days. Comments that change the brief itself, such as a different product or market, count as new work.
It is part of the Launch Ready bundle, which cost less than ordering the same deliverables one by one.
Yes. Once your order is paid and delivered, the document is yours to use, edit and share inside your business.