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Email welcome sequence

The emails a new subscriber or customer receives first get read more than anything else you send. We plan and write a five-email sequence that introduces you, answers doubts and makes a clear offer.

Drawing of an inbox with one email highlighted
Price
$247, paid once
First draft
7 business days after your brief
Included
2 revision rounds
Format
Google Docs, one email per page

What you get

Five welcome emails written in full, with subject lines, timing and notes for your email platform. Best for: online shops and service businesses collecting emails without a proper welcome.

Five emails written in full

Ready to paste into Klaviyo, Mailchimp, Shopify Email or similar.

Two subject lines each

Plus preview text, so you can test one against the other.

Timing and triggers

When each email goes out and what starts the sequence.

Segmentation notes

Who should skip which email, for example existing customers.

What to measure

The numbers to check after 30 days and what they tell you.

How it runs

Today
You pay once by card. Stripe emails your receipt straight away.
Within 1 business day
We email your brief form with the short list of what we need from you.
7 business days
After we receive your complete brief, the first draft arrives by email as Google Docs, one email per page.
Revisions
2 revision rounds. Send one consolidated list of comments and we send the revised version within 3 business days.

What we need from you

No meetings. A written brief and a few links or files.

What the brief asks for

  • Your offer, products and any welcome discount
  • Links to your site and past emails
  • Your email platform name

Is this right for you?

It is worth checking before you pay. If you are in the second column, email us and we will suggest something that fits better.

A good fit if
  • People join your list and hear nothing for weeks
  • Your welcome email is a single discount code
  • You have an email platform already
Probably not if
  • You have no way to collect emails yet
  • You need someone to build and send the flow for you

What it costs

$247 USD, paid once. No subscription, no hourly billing and no extra charge for the revision rounds listed above.

Not included:

  • Building the flow inside your email platform
  • Email design or HTML templates

It is also part of the Launch Ready bundle ($797 for 5 deliverables).

Want to see the format first? Read the five-email welcome sequence for a small ceramics shop, written for a fictional brand.

Full refund within 7 days of payment, for any reason. See the Refund Policy and Delivery Policy.

Ready when you are

Not sure this is the right one?

Email us two sentences about the problem. We reply within 2 business days with the deliverable that fits, or tell you honestly that none of ours does.

Common questions

About the Email Welcome Sequence.

We email your brief form within 1 business day of payment. The 7 business days to your first draft count from the day we receive your complete brief and anything it asks for.

One consolidated list of comments on a draft, sent in one email. We send the revised version within 3 business days. Comments that change the brief itself, such as a different product or market, count as new work.

It is part of the Launch Ready bundle, which cost less than ordering the same deliverables one by one.

Yes. Once your order is paid and delivered, the document is yours to use, edit and share inside your business.