Customer persona pack
We study your reviews, support questions and public conversations in your category, then write three personas your team can use when it plans content, ads and offers.
What you get
Three personas built from what real customers say, with their objections and the answers to them. Best for: teams writing ads and content without a clear picture of the buyer.
Three personas
Jobs to be done
Objections and answers
Where to reach them
Voice of customer bank
How it runs
What we need from you
No meetings. A written brief and a few links or files.
What the brief asks for
- Links to your reviews, or exported customer feedback
- Your best guess at who buys today
- Products or services in scope
Is this right for you?
It is worth checking before you pay. If you are in the second column, email us and we will suggest something that fits better.
- You have some reviews or customer feedback to work from
- Your content feels generic
- You sell to more than one type of customer
- You need statistically valid research
- You have no customers or public category conversation yet
What it costs
$147 USD, paid once. No subscription, no hourly billing and no extra charge for the revision rounds listed above.
Not included:
- Customer interviews or surveys
- Paid market research data
It is also part of the Brand Foundations bundle ($497 for 3 deliverables).
Full refund within 7 days of payment, for any reason. See the Refund Policy and Delivery Policy.
Not sure this is the right one?
Email us two sentences about the problem. We reply within 2 business days with the deliverable that fits, or tell you honestly that none of ours does.
Common questions
About the Customer Persona Pack.
We email your brief form within 1 business day of payment. The 5 business days to your first draft count from the day we receive your complete brief and anything it asks for.
One consolidated list of comments on a draft, sent in one email. We send the revised version within 3 business days. Comments that change the brief itself, such as a different product or market, count as new work.
It is part of the Brand Foundations bundle, which cost less than ordering the same deliverables one by one.
Yes. Once your order is paid and delivered, the document is yours to use, edit and share inside your business.