Analytics and tracking audit
We check whether the numbers you look at can be trusted: what is tracked, what fires twice, what is missing and how campaigns are tagged. Then we write the plan for what to measure and how.
What you get
Your GA4, ad pixels and UTMs checked, with a KPI tree, a measurement plan and a fix list. Best for: businesses spending on ads that do not trust their reports.
Tracking review
KPI tree
Measurement plan
UTM convention
Ranked fix list
How it runs
What we need from you
No meetings. A written brief and a few links or files.
What the brief asks for
- Viewer access to GA4 and your ad accounts
- Your site platform (Shopify, WordPress or other)
- The numbers you report today
Is this right for you?
It is worth checking before you pay. If you are in the second column, email us and we will suggest something that fits better.
- Your numbers disagree between tools
- You are about to increase ad spend
- You can give viewer access
- You have no analytics installed yet
- You need someone to implement the fixes
What it costs
$247 USD, paid once. No subscription, no hourly billing and no extra charge for the revision rounds listed above.
Not included:
- Installing or changing tags in your accounts
- Building dashboards
It is also part of the Growth System bundle ($997 for 6 deliverables).
Want to see the format first? Read the analytics and tracking audit for an outdoor gear web shop, written for a fictional brand.
Full refund within 7 days of payment, for any reason. See the Refund Policy and Delivery Policy.
Not sure this is the right one?
Email us two sentences about the problem. We reply within 2 business days with the deliverable that fits, or tell you honestly that none of ours does.
Common questions
About the Analytics & Tracking Audit.
We email your brief form within 1 business day of payment. The 6 business days to your first draft count from the day we receive your complete brief and anything it asks for.
One consolidated list of comments on a draft, sent in one email. We send the revised version within 3 business days. Comments that change the brief itself, such as a different product or market, count as new work.
It is part of the Growth System bundle, which cost less than ordering the same deliverables one by one.
Yes. Once your order is paid and delivered, the document is yours to use, edit and share inside your business.